The design goal for this packaging line was to visualize sweetened dried cranberries (SDCs) in an attractive way and highlight product benefits. The basic SDC packages feature tumbling cranberries as the main graphic and an icon of the 1 full serving of fruit benefit. The artwork changes for each sub-brand, such as LeanCrans, Organic, OmegaCrans, etc.
These packages required extensive use of my illustration talents and print production experience.
