Publication Design: On Highly Visible Projects Experience Counts

Projects of this scope are not a place for “learning on the job.” Guy With Glasses offers years of publication design experience and creativity. I am comfortable and competent with the high level of detail, ability to schedule and budgeting skills essential to success on these highly visible pieces. These big important projects demand complete trust in your designer. I have earned that trust on design projects such as a book commemorating Springfield College’s 125th anniversary and other important publications for institutions and corporations. My clients have grown to trust me implicitly with these publications — you can too.

Basketball Was Born Here — Promotional Booklet with Diecut Cover

Basketball Was Born Here promotional book

Good design helps the telling of stories through images, graphics, callouts, and the organization of information. This publication contains much information within a limited amount of pages. It required an experienced print graphic designer to fit it all together.

Fidelity Investments Employee Newspaper Design

Fidelity Exchange newspaper design

The Fidelity Exchange is Fidelity Investment's in-house employee newspaper. It has a monthly circulation of 28,000. The publication's redesign was an important project that Fidelity wasn't going to leave to chance. To create the design they had a competition between three parties.

Springfield College Triangle Magazine

Springfield College magazine - freelance publication design

Triangle magazine is an important publication for Springfield College. This triannual publication is a major alumni communication tool for the college with a print run of 56,000. They trust Guy With Glasses to bring their stories to life. A valuable skill that I bring to ​Triangle​ is my illustration talent.

FOCUS Magazine Design – Westfield State University

Westfield state Focus magazine publication design

Westfield State asked me to redesign Focus magazine. There's usually a limited amount of time that can be spent designing each issue, so I created a template that's simple to lay out, easy to read, and looks attractive.

Reebok Human Rights Production Standards Guide

Human rights guide book design

Considering end use is an important part of good design. This human rights production standards field guide is used by traveling inspectors of overseas manufacturing facilities. This end use has special needs:

Springfield College History 125th Anniversary Hard Cover Book

Typesetting and book design for 125th anniversary college hardcover book

When Springfield College decided to produce a 125th anniversary history book, they asked Guy With Glasses to handle the design. A project of this mammoth size, complexity, and profile has to be entrusted to an experienced graphic designer.

ANCC Magnet Recognition Document Design for Jewish Geriatric Services, Inc.

ANCC Magnet recognition documents design

What can focus the mind better that a "written-in-stone" deadline? How about if years of work by dozens of people are on the line? The client wanted the design of this nursing practices documentation to reflect their professionalism, so they turned to Guy With Glasses.

"Why We Give" Feature Article Design – Triangle Magazine

Feature article magazine design "Why we give"

This article on the psychology of giving didn't have any large images available for use in the page layout, so I created an illustration to bring the story to life.

"The Good Neighbor" Feature Article Design – Triangle Magazine

good neighbor magazine article design

Good magazine article design helps the reader get the "gist" of the story from the first glance. Springfield College is dedicated to being a good neighbor and this article details some of their efforts.

"Influence Beyond Borders" Feature Article design – Triangle Magazine

Influence beyond borders magazine article graphic design

Sometimes there are few (or no) images available for a magazine article design. It's up to the creative designer to find alternate ways of visualizing the story.

Smarter Design

“Think. Solve. Design.” That’s the Guy With Glasses positioning line/mantra/daily prayer. These are words I live by to produce great design. And that means more than “pretty pictures” attractively laid out. It means thinking design, based on a “Big Idea” that solves a problem, builds your brand and gets your important messages in the eyes, ears, and face of your prospect. This approach demands hard work, attention to detail and a strong designer/client relationship.

John was the graphic designer for our alumni magazine, Focus. He redesigned our existing magazine to bring it to the next level of quality as the flagship publication for the institution. His concepts were creative, his understanding of the University culture was excellent, and his skill and professionalism were always top-notch. John took initiative to produce a magazine that we were all proud to distribute. He worked well with our editor, the staff in our department, and the printers. His humor and easygoing nature had a calming influence on me during the difficult phases of each production cycle. His attention to detail was outstanding. Our department has grown, and we now produce the magazine in-house, but would otherwise certainly still be using John’s services and skill.

Janet Garcia
Director of Marketing
Westfield State University
Westfield, MA 01086-1630

A Graphic Designer Who Dives Into Your Business

Thinking and solving begins with getting involved in your business by researching and asking questions. Getting to know your customers and your market is the basis of effective communication. That’s what you’ll see in all the work in my portfolio – it’s more than just some attractive visuals grabbed from a stock photo site. The work is well thought out, there is a Big Idea and a solution to a marketing challenge.

GUY WITH GLASSES DESIGN
271 Palmer Road, Ware, MA 01082
(413) 277-9900   
info@guywithglasses.com

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