Joseph’s Retail

  • Retail packaging bags for frozen ravioli
  • 5 varieties

Joseph’s Pasta is an innovator in premium quality, like-from-scratch pasta products. The ravioli bags have product shots that emphasize the chunky fillings and thin-rolled egg pasta. The floured dough background art, rough edges, and typography all work to communicate the “just like handmade” nature of the product.

Packaging Design

Welcome to the jungle … everything in the modern retail environment screams for the consumer’s attention. How will your product compete for the consumer’s eye?

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