Welcome to the jungle … everything in the modern retail environment screams for the consumer’s attention.
How will your product compete for the consumer’s eye? Catching the consumer’s attention in a visually busy marketplace is key to effective product packaging. Your package must get noticed by (and appeal to) two customers — first, the retail buyer bombarded with products competing for shelf space; and second, the consumer overwhelmed with an avalanche of goods in-store.
Through the astute use of color (for food packaging in particular), exciting visuals, and a keen understanding of the sales environment; Guy With Glasses packaging has found its way into thousands of shopping carts.
Types of Projects
- Boxes & cartons
- Bags & pouches
- Bottles
- Labels & tags
- Point-of-sale displays
Typical Design Process
- Initial meeting and research
- Outline of goals and creative strategy
- Concept options for the layout and design
- Create mock-ups (if needed)
- Final layout and design
- Proofing and edits
- Create print-ready artwork and send to print vendor
- Print supervision (if needed)
