Funny Face

Packaging for fruit snacks with licensed characters

This package design for flavored dried cranberries includes Funny Face licensed characters. The characters appeal to young people (my daughter loves them) and there are prominent callouts that appeal to adult concerns: 50% less sugar, all natural, made with real fruit, no additives, and no preservatives.

Packaging Design

Welcome to the jungle … everything in the modern retail environment screams for the consumer’s attention. How will your product compete for the consumer’s eye?

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