Advertising Design

Print ads, web ads, and direct mail are everywhere — and easily ignored.

How will your print ad, web ad, or mailer get noticed? A good example has a strong visual to attract the eye and a concept that requires a brief moment for the mind to process. Our minds like to make sense of things we see — a brief moment of thought breaks through a person’s habit of “not seeing marketing” and gives us a chance to arouse the viewer’s curiosity.

You can then communicate your message and encourage them toward your desired outcome.

A structured design approach is my formula for creating big ideas and marketing messages that grab your target market’s attention in challenging environments. I dive deep to understand your business, market segment, customers, competition and other important data.

A good compliment to a print ad, web ad, or direct mailer can be a matching landing page. Small ads, especially web ads, don’t have much room to make an effective sales pitch. So an ad that entices the viewer to a landing page where you make the sales pitch is a great strategy. Ask me about utilizing this to keep customers engaged and to fulfill their need for more information.