Trade Show & Display Design

Simple. Fast. Powerful. It’s the key to effective trade show and display design.

Communicating at a distance and standing out in crowded, fast-paced environments are challenges that Guy With Glasses meets with potent visual solutions. Trade show visitors tend to be overwhelmed by the chaotic environment. They’ll typically glance in your direction while walking by your booth — and you only have a few seconds to grab their attention before they… keep on going.

So, an effective trade booth design has to work like an advertisement: a strong visual to attract the eye, a hook to engage the mind, and just enough data to make them jam on the brakes to find out more.

Other types of display design, like posters and point-of-sale, have similar needs. Attract the eye, engage the mind, draw them closer, communicate the messages, and encourage them toward your preferred outcome.

I dive deep to understand your business, market segment, customers, competition and other important data. This is essential to giving your visuals and messages the simplicity and power they need to communicate quickly and speak to your audience in language they understand.