Reebok Fitness Pros

Fitness Pros is a Reebok affiliation program for fitness professionals. The design problem was to create a Fitness Pros logo that included — but didn’t interfere with — the Reebok logo. The solution was to use the Reebok logo as the central element and “Fitness Pros” as a container.

Logo applications
Logo and Identity Design

A great logo is foundational to branding. It must be unique, memorable, define your brand personality, and (this is important) easily reproduce in all media.

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