Robotics Capabilities

A capabilities brochure for an end-of-arm tooling manufacturer

Applied Robotics makes end-of-arm tooling (EOAT) for the robotics industry. EOAT is everything from the “wrist” down on industrial robots.

The selling proposition for this brochure is “Solutions for more/faster/better”. The more you talk about a customer’s problems, the more they’ll listen to you — and productivity is definitely something the target market finds interesting.

This brochure provides an overview of Applied Robotics’ unique engineering and service advantages, and also their product categories such as: tool changing, gripping, collision detection, etc. The back cover highlights their global distribution and service.

6 pages, 8.5” x 11” finished size

Front cover makes main benefit claim
Inside flap makes secondary claim and outlines solutions
Inside of unfolded brochure shows breadth of product line
Back cover highlights global distribution and service
Outside of unfolded brochure
Brochure Design

Will your brochure pass the “table test”? On a table covered with your and your competitors’ brochures, which will be picked up first?

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