If your brochure is on a table with your competitors’ brochures, which will be picked up first?
The cover of your brochure works like an advertisement: if you catch the reader's eye (and mind) they'll open it and read on. And then you get to make the case for your business, organization, or product. I never forget that your marketing materials’ job is to sell for you — to engage, persuade, inform, and encourage the reader toward your desired outcome.
Your brochure is a representative your organization — and often makes the all-important first impression to a new customer. Some brochures mumble and have a shabby appearance, others are all gloss and no substance. Guy With Glasses’ designs speak your messages clearly and persuasively — and make a great impression. I like to imagine a ‘table test’ for my work: if your brochure is on a table with your competitors‘ brochures, I want YOURS to be the one that gets picked up first.
Types of Projects
- Capabilities brochures
- Corporate brochures
- Products & services
- Catalogs
- Annual reports
- Viewbooks
Typical Design Process
- Initial meeting and research
- Outline of goals and creative strategy
- Concept options for the layout and design
- Final layout and design
- Proofing and edits
- Create print-ready artwork and send to print vendor
- Print supervision (if needed)
