These advertising pieces promote continuing education programs at Westfield State University (WSU). They use the “thinking person” concept I developed for WSU. The visuals feature diverse people thinking about going back to school. I also developed the positioning line, “Quality. Flexible. Affordable. SMART.”, which states the benefits of WSU and implies that WSU is the logical choice.
Westfield State
- Direct mailers
- Print ads
- Billboard
Direct mailers, print ads, and billboard
8" x 5.6" direct mailers with perfed BRCs
8" x 5.6" direct mailers with perfed BRCs
Print ads, 1/2 page and full page
50' billboard
