Appetite stimulation is a great way to sell food. Delicious looking product images are an important design feature of this packaging line of frozen seafood products. Other design components, including the logo design and the typography, convey the premium nature of the product.
This design was made to stand out among the competition in a busy freezer case.
Great care was taken with the color reproduction — in pre-press and on press. Food images such as these should have a warm feel to appear appetizing. Freezer case lighting tends to be cool, so images should be pushed slightly warm to compensate.
