The Fidelity Exchange is Fidelity Investment’s in-house employee newspaper. It has a monthly circulation of 28,000. The publication’s redesign was an important project that Fidelity wasn’t going to leave to chance.
To establish the new design, Fidelity had a competition between three parties. Their in-house designers, plus myself and another design firm were hired to create concepts to choose from.
Guy With Glasses’s was selected and we developed the design into the full newspaper template.
- Easy-to-read hierarchy of page elements and typography
- Easy-to-find feature sections