I spent so much time at the Big E while growing up. In addition to the annual Expo, my parents brought me to every camping and home show. I was honored to return in a professional capacity — to design their annual report.
The client traditionally shows photos of the previous Expo on the annual report cover. My take on this was to group carefully selected photos into a big “E” where inside the E is saturated color and outside desaturated color — suggesting the vitality of the Big E.
The interior of the annual report features attractive page design and easy-to-read financials.
24 pages, 8.5” x 11” finished size