GoGreenPack is a startup company that needed a logo and promotional materials… fast. Their products are sustainable food service disposables. The goal was to illustrate this — and, like any great logo design, be eye-catching and memorable.
The logo color and bolding of the word “green” speak to the sustainability messaging, and the container under the type illustrates the product. The typeface was chosen to convey stability and trust… an important impression for a startup company to make.
