Brochures and Annual Reports Graphic Design: Getting Noticed in The Crowd
My work is highly readable and expresses messaging in strong visual “language.” I subject my brochure and annual report work to the “table test,” ensuring your design is the most interesting on a table covered with other work. I try to find out what your competitors work looks like so I can take your piece to a higher level and make it jump off that table! When budgets are important (When aren’t they?) – I save you headaches with a 20-year career’s worth of print experience. It’s about anticipating problems before they ever happen. I also know that good strong ideas are not dependent on spending huge dollars or fancy printing processes.
I have worked with John for years on sizeable projects such as recruitment viewbooks and the College's alumni magazine. In each instance John's concepts are right on target for the type of student we are recruiting.
In addition, John's files are print-ready every time. I know once a project gets to prepress we are rolling towards our delivery date without issue. I appreciate his keen eye for color and willingness to evaluate printer's proofs and attend press checks when asked. Despite our delays and author's alterations, John never ceases to say "yes" and will do what it takes to keep the project moving. He's a pleasure to work with.
Print Production Manager
Office of Marketing & Communications
A Graphic Designer Who Dives Into Your Business
Thinking and solving begins with getting involved in your business by researching and asking questions. Getting to know your customers and your market is the basis of effective communication. That’s what you’ll see in all the work in my portfolio – it’s more than just some attractive visuals grabbed from a stock photo site. The work is well thought out, there is a Big Idea and a solution to a marketing challenge.