Westfield State University Continuing Education Direct Mail

These direct mail pieces are part of the continuing education materials I designed for Westfield State University. They use the "thinking person" concept developed for continuing education. The cover visuals for each piece feature representative "persons thinking" questions such as "Is it time for a new direction?", "How can I advance in my career?", and "Can I afford to go back to school?" I also developed the positioning line, "Quality. Flexible. Affordable. SMART.", which states the benefits of Westfield State and implies that Westfield is the logical choice.

Direct mailer
Front and back covers
Direct mailer
Direct mailer
Direct mailer
Direct mail
Direct mail
Direct marketing mailer
Direct marketing postcard
Direct mail postcard

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