Somat Waste Reduction Print Ads

These print ad designs present Somat products as "heros" for the environment and your pocketbook. Great ads have a strong visual that draws the eye, and a headline/image combo that communicates the message and entices the viewer to read through the copy.

In the case of these ads, the headline "Mother Nature's Little Helpers" is unexpected in proximity to gray industrial kitchen equipment. Our minds subconsciously categorize things we see — if something isn't quite fully understood, it's like an itch that needs to be scratched. A great headline/image combination creates this itch and draws the viewer into the ad.

Developed with Edgewater Marketing, Hingham, MA
Print advertising
Print advertising

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