Quabbin Wire & Cable Print Advertising

A simple ad that has a great headline and visual has more impact than an ad that tries to say too many things. This ad series has a unique look in addition to the words and visuals. The inset product images make clear what's being sold and the bullet points give the major product benefits.

The marketing-focused freelance desi​gner looks for opportunities to leverage a client's marketing materials. I also developed web landing pages to accompany these ads. A print ad and landing page combination work well: the print ad can be the quick "elevator sales pitch," and the landing page can make a more detailed sales presentation. These ads feature easy-to-remember URLs for the landing pages, as well as QR codes for the smartphone users.

Print ad for 6a cable product
Print ad for 5e cable product

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