Print Ads / Direct Mail Design: Focusing On Marketing Messages
Strong print ads and direct mail rely on the “Think. Solve. Design” strategy. It’s my formula for creating Big Ideas and marketing messages that grab your target’s attention in very challenging environments. Another way I build more effective print ad and direct mail concepts is collaborating with writers to blend the best of visual and verbal communication. An innovative way to extend the “long-tail” of messaging and to add synergy to ads and direct mail is with landing pages and QR codes. Ask me about utilizing these vehicles in print ads and direct mail to keep customers engaged and to fulfill their need for more information.
John is always willing to do the hard work necessary to understand his clients’ businesses, their competition, and their challenges. He is a strategic thinker driven to look deeper and seek out that unique hook and big idea that solves the communications problem. Because of that commitment and design talent, he is always a great person for me to collaborate with; I know our work will always be spot on and the client will be well-served.
Gregor & Co.