Joseph's Pasta Retail Bag Design

Joseph's Pasta is an innovator in production of the highest quality filled pasta products. Most products of this type contain unrecognizable mush. Joseph's developed special equipment to allow "chunky" filling to be used. Joseph's lobster ravioli contain big pieces of lobster — like handmade ravioli would.

This package is designed to show the premium nature of the product. The design inspiration is the idea of a wine label. The strong uncluttered layout sets the package apart from competition in the freezer case.

Developed with Edgewater Marketing, Hingham, MA
Retail frozen food package designs showcase product
Retail food package design front
Retail food package design rear

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