Cranberries Illustration for Paradise Meadow Logo

The client had a problem — they were reviving a brand but the only surviving version of the logo illustration was of poor quality. It was scanned from printed packaging — which meant it was made of CMYK dots rather than continuous tone artwork. This caused a reproduction problem called a moiré where the dot pattern in the logo interacted with the dot screening in the newly printed piece. As a graphic designer who can also illustrate, I recreated the cranberry artwork and rescued the logo from reproduction problems.

Developed with Edgewater Marketing, Hingham, MA
poor quality illustration scanned from printed packaging
Newly recreated illustration artwork
full new photoshop illustration
Illustration shown in logo

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