Graduate Viewbook – Springfield College

The marketing point of difference for this graduate viewbook is track record — Springfield College has been making a difference in the human helping professions since 1885. The concept is "Great Ideas, Great Leaders" — both of which the college has produced throughout its history and continues today. This is visualized on the cover by interspersing the leaders of yesterday with the leaders of today. The type treatment was chosen to suggest heritage and strength.

The interior spreads are divided into three horizontal areas. The top details the leaders of yesterday and their great ideas. The center area is where the college details its unique character and programs. The bottom area contains quotes from current and recent students — the leaders of today. The three areas work together to reinforce the concept of "Great Ideas, Great Leaders".

Cover design of college viewbook
Page one carries cover imagery to interior
Interior spread of viewbook
Interior spread of graduate viewbook
Interior spread of graduate viewbook publication
Interior spread of college graduate viewbook
Interior spread of graduate viewbook
Interior spread of graduate viewbook
Interior spread of college graduate viewbook
Interior spread of graduate viewbook publication

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